{"id":7539,"date":"2026-09-10T05:38:27","date_gmt":"2026-09-10T05:38:27","guid":{"rendered":"https:\/\/rivotek.co.uk\/shop\/product\/american-crew-forming-cream-85g\/"},"modified":"2026-09-10T07:41:42","modified_gmt":"2026-09-10T07:41:42","slug":"american-crew-forming-cream-85g","status":"publish","type":"product","link":"https:\/\/rivotek.co.uk\/shop\/product\/american-crew-forming-cream-85g\/","title":{"rendered":"American Crew Forming Cream 85g"},"content":{"rendered":"<h2>American Crew Forming Cream &ndash; 85g<\/h2>\n<p>American Crew Forming Cream provides excellent medium hold and pliability, thickening hair while adding natural shine. It works well on all hair types and washes out easily without leaving residue.<\/p>\n<ul>\n<li><strong>Lanolin Wax, Sucrose, PVP Copolymer &amp; Glycerin<\/strong> &ndash; conditions and moisturises the hair shaft while providing shine and body<\/li>\n<li>Medium hold with natural, healthy-looking shine<\/li>\n<li>Easy to apply and shampoos out cleanly &ndash; ideal for those new to styling creams<\/li>\n<\/ul>\n<h3>How to use<\/h3>\n<p>Apply a pea-sized amount to the palms and distribute evenly throughout damp or dry hair.<\/p>\n\n    <div class=\"xs_social_share_widget xs_share_url after_content \t\tmain_content  wslu-style-1 wslu-share-box-shaped wslu-fill-colored wslu-none wslu-share-horizontal wslu-theme-font-no wslu-main_content\">\n\n\t\t\n        <ul>\n\t\t\t        <\/ul>\n    <\/div> \n","protected":false},"excerpt":{"rendered":"<p><strong>American Crew Forming Cream 85g<\/strong> offers medium hold, natural shine and thickening body &ndash; a great entry point to styling jar products.<\/p>\n","protected":false},"featured_media":7604,"comment_status":"open","ping_status":"closed","template":"","meta":{"postBodyCss":"","postBodyMargin":[],"postBodyPadding":[],"postBodyBackground":{"backgroundType":"classic","gradient":""}},"product_brand":[],"product_cat":[109],"product_tag":[],"class_list":["post-7539","product","type-product","status-publish","has-post-thumbnail","product_cat-haircare-styling","first","instock","shipping-taxable","purchasable","product-type-simple"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>American Crew Forming Cream 85g | Medium Hold Shine<\/title>\n<meta name=\"description\" content=\"American Crew Forming Cream gives medium hold, natural shine and body to any hair type. Easy-apply styling cream, 85g.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rivotek.co.uk\/shop\/product\/american-crew-forming-cream-85g\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"American Crew Forming Cream 85g | Medium Hold Shine\" \/>\n<meta property=\"og:description\" content=\"American Crew Forming Cream gives medium hold, natural shine and body to any hair type. 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